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The Challenge of Choice

The sage wisdom of Marshall McLuhan‘s ‘The medium is the message’ has become dated with the arrival of social media.  Modern day choice allows for an infinite combination of inputs, tool, techniques and outputs.  The curse of knowledge is alive and well.

The abundance of choice makes digital life hard to manage.

When someone goes on a trip, they will not take the time to blog at Travel Buddy, upload pictures to Flickr, share video at youtube, share with friends on Facebook, and provide play by play on twitter.  People compromise on the available mediums; the paradox of choice.

Similarly, when an executive goes to a meeting, the ease of disseminating the vision to to middle management in dissectable chunks to optimize performance is an art.

Words like integration and orchestration have extreme relevance, the CEO’s should look to autonomous agents to hear the symphony.

March 28th, 2010 | Tags: , , , , | Category: communication

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